About me
I was making UGC before most people in Spain knew what it was.
I'm Pol Morera, a male UGC creator. I started when brands didn't even have a name for this: I was one of the first UGC creators in Spain, and the first male one.
All these years taught me something you can't learn fast: what makes people stop scrolling, and what burns out in two weeks. That's what I bring to every video my team and I make for your brand.
My story
Before UGC, I was already working in front of a camera and behind social media accounts. While studying Computer Engineering at UPC, I ran the social media of the Barcelona School of Informatics, and for almost two years I hosted and produced more than 50 live streams for La Lanza de Plata. Then came the Rivals D&D broadcasts and GoIT's webinars.
I filmed my first video in 2023 for Decathlon, where I worked as a running specialist: on my phone, with no mic, in my garage at home. I learned the almost one-minute script by heart because cutting never crossed my mind. What I did have was a huge urge to share what I knew about running shoes.
In April 2024 I started doing this full time, while studying Communication at UOC. Today I work like a production company for businesses and agencies: with my team, I handle the whole process, from strategy and script to filming and editing. That's over 1,000 videos for more than 300 brands, such as Just Eat, Revolut, Marvel Snap and Daikin.
One thing hasn't changed since that first video: I still enjoy it every time I step in front of the camera.
What I do as a male UGC creator →In numbers
- videos produced
- 1,000+
- brands
- 300+
- languages: Spanish, Catalan and English
- 3
- months with one of my longest-standing clients
- 31
How I work
Long relationships
Many brands come back. We've been working with Apple Tree for 31 months, with Dogfy Diet for two years and with Reactiva Online for 15 months.
Fast when it counts
You get the proposal within 2 working days and most projects are ready in 5–7. If it's urgent, we adapt.
Videos built to perform
I don't just show how a video looks, but what it achieves: like MasterD's 390 conversions on TikTok Ads or Dogfy Diet's leads, converting at 15%.
Talks and workshops
Workshop for Elastic · 2026
I led a workshop for the Elastic team in Barcelona during the onboarding week for their new hires: a team activity that also supported Fundación Altarriba.
Interview on Canal Empresario · 2026
I talked with Luis Crisenti about how to start creating content, the tools available and the impact it has on businesses (in Spanish).
Brands that have trusted my content
From big brands to local businesses: I work from a single video.
At a glance
- Name
- Pol Morera de Frutos (professionally, Pol Morera)
- What I do
- Male UGC creator and video producer
- Where
- Barcelona, working across Spain
- Track record
- Over 1,000 videos for 300+ brands
- Languages
- Spanish, Catalan and English
- Education
- Degree in Communication (UOC) and Computer Engineering studies (UPC)